In a move that will be of huge benefit to our competition website, its members and users, we are pleased to announce that Dr. Andreas Kaufmann - majority shareholder of Leica Camera AG - has acquired a 25.1% stake in I SHOT IT.
“There has been a tremendous upswing of interest in photography over the past few years. The wish to be able to present your own photos to a virtually unlimited number of people in competitions is widespread", explained Dr. Kaufmann. “The growing numbers of fans and users shows just how enormous the demand is amongst photographers around the world. We intend to satisfy this demand."
Hardy Hennige, founder of I SHOT IT added "Many amateur photographers, and professionals, too, think our I SHOT IT platform is great, because this is where their work finds the recognition they would otherwise often never find. The majority of photo competitions are so restrictive or have such strict rules that many photo enthusiasts are barred from entering right from the start. We let everybody try their luck. The jury members, all independent, acclaimed photographers, know nothing about the entrants or the camera they used to take the pictures."